马云，请管好你的淘宝

——淘宝受害企业杭州骑客致马云的公开信

 

　　马云先生，你好!

 

　　今天是一年一度的国际消费者权益保护日，也是厂商自我深刻反省日。如果厂商继续向市场供给假冒伪劣商品，那么2016年消费维权年的主题“新消费我做主”就会成为一句空话。事实上，你旗下的淘宝，包括天猫和阿里巴巴，已经成为销售假冒伪劣商品的代名词。它们不仅侵害了广大消费者的合法权益，而且损害了相关企业的市场声誉。今天，我们——杭州骑客智能科技有限公司，用被淘宝、天猫和阿里巴巴平台伤害的铁的事实，向你大呼一声：马云，请管好你的淘宝!

 

　　杭州骑客智能科技有限公司成立于2013年5月，主要生产骑客智能代步车(俗称：平衡扭扭车;官方称：人机互动一体智能代步车)。到目前，公司已拥有该产品核心知识产权近150项，覆盖了中国、美国、欧盟、加拿大等多国，已获授权专利近70项。去年，在“市长杯”创新设计大赛中，骑客智能与九阳、苏泊尔等公司同场竞技并荣获金奖殊荣，已成了国内乃至全球唯一一家拥有完整知识产权及持续研发能力的企业。由于该产品具有独创的尖端技术和独特的设计，已成功在欧、美、日、韩、中东、非洲、南美等国家或地区开拓了很大市场，在国际上刮起一股骑行风潮，并形成了一个国内发展势头强劲的巨大产业。据统计：2015年，杭州、金华永康、嘉兴、上海、苏州、深圳等仿品公司生产加工产值已超百亿。可以说：骑客智能代步车是“第二个动车产业”——能让中国人在国际舞台上扬眉吐气的“中国智造”科技创新好产品。

 

　　然而，由于“电动平衡扭扭车产品”广受市场欢迎，无论国外还是国内，均存在仿冒骑客智能专利产品的行为。在国内，从2014年8月骑客智能研发生产的第一辆电动平衡扭扭车投入市场不久，你的淘宝、天猫和阿里巴巴平台上雨后春笋般地涌现出大量平衡车销售商家，严重侵犯了我公司的自主知识产权和企业声誉。为此，我司走上了维权之路。开始我司通过淘宝天猫平台投诉，但效果并不像平台承诺的那样“线上投诉时间短，见效快”。淘宝及阿里巴巴平台投诉了几百家，但是下架率仅约为30%。这样的结果令我司不得不走上了司法维权的道路。到目前为止，我司先后与16家律师所签订了合作协议，仅仅一年多的时间就发现和起诉了几十家天猫淘宝平台上的侵权商家。然而，不仅司法维权效果微乎其微，相反，更多的侵权商家出现在你的淘宝、天猫和阿里巴巴平台上。正是在这种被逼无奈的情况下，我司向你发出了这封公开信。

 

　　马云先生，你经常这样说：“阿里巴巴诞生在中国，它是一家全球化的公司。”我们非常赞赏你的认知与追求。但是由于阿里诞生于中国，它的形象关乎中国企业的形象，关乎中国产品的形象，关乎中国制造的形象。确实，“假货是阿里之痛，也是中国经济之痛。”杭州骑客深陷其中，备感切肤之痛。目前，在电动平衡车行业领域，欧盟、美国等国家一律将中国进口的“电动平衡扭扭车”取消准入，甚至直接定义为危险品。据我们了解，凡中国国内厂家出口英国的“电动平衡扭扭车”均在海上滞留，不得进港;美国亚马逊公司则于2015年12月12日将其网络平台上销售的“电动平衡扭扭车”全部下架，同时建议顾客退货。目前有将近1000万台的库存无法正常销售，价值4亿美元;所有账户冻结资金3个月，冻结资金超过2亿美金;制造商原材料库存损失达5亿人民币。在海外市场遭到封杀实施后，电动平衡车产业从原材料供应商、配件商组装厂到零售商、终端服务商均将面临大面积索赔、员工失业，受影响人员超过30万人。

 

　　当然，我们知道，阿里巴巴也是假货的受害者。为此，近几年，你成立了专门的团队，投入巨资，不断加大打击假冒伪劣产品力度。然而，效果并不理想。我们注意到，你曾在一次接受记者的专访中坦言：“假货对阿里巴巴平台的伤害是有限的，但是对中国制造的伤害才是根本性的，因为我觉得在线下，我们还没有找到对付假货的有效的办法。”也是在这次专访中，你提出，真正要根治假货，需要“治假”。“我们现在大力在做的是创造环境创造机制，让卖正品比卖假货赚钱。”

 

　　说得多么好啊：“让卖正品比卖假货赚钱”!中国的商业环境早就应该如此。但是，仅仅靠“治假”很难达到这个目的。“治假”不如“防假”。要想让卖正品比卖假货赚钱，前提条件是预防假货，从源头治理。不能等到潘多拉的魔盒打开后再“治魔”，应该把“魔”永远锁在盒内!这就要求阿里在线下严格厂商进入，凡是没有自主知识产权的厂商一律不准上线淘宝、天猫和阿里巴巴平台。就平衡车这一中国创新产品，杭州骑客愿与阿里巴巴合作，共同探索根治假货有效之路。

 

　　半个多世纪之前，美国第35任总统约翰·肯尼迪在3月15日这一天，发表了有关保护消费者利益的总统特别咨文，成为世界国际消费者权益保护日的起源。半个多世纪的人类消费史充分证明，只有厂商严格自律，诚信经营，拒绝生产和出售假冒伪劣产品，才能正真保护消费者，也才能从根本上实现“新消费我做主”的良好愿望。

 

　　马云先生，李克强总理在今年的政府工作报告中要求，“加强知识产权保护和运用，依法严厉打击侵犯知识产权和制假售假行为”。让我们共同努力，响应党中央号召，创造良好的商业环境，为全球消费者利益、为重塑中国制造的形象做出贡献。

 

　　杭州骑客智能科技有限公司

 

　　2016年3月15日

 

　　Mr. Jack Ma, Please Mind Your Own Taobao:

 

　　An Open Letter from Chic Hangzhou, a Victim of Taobao

 

　　Mr. Jack Ma:

 

　　Pleased to Meet You!

 

　　Today coincides with International Day for Protecting Consumers’ Rights, a day to deepen self-reflections amongst all manufacturers. If the manufacturers continue to provide the market with counterfeit and shoddy products, “consumers as masters of new consumption” as the theme to echo the protection of consumers' rights in the year of 2016, will become an idle talk. As a matter of fact, your Taobao, also including Tmall and Alibaba, has been the symbol to sell counterfeit and shoddy goods, which made the benefits of many consumers infringed and had the market reputation of the relevant enterprises libeled. Today, based on the irrefutable fact that the benefit of Hangzhou Chic Intelligent Technology Co., Ltd, was violated by Taobao, Tmall, and Alibaba, we will let out a cry: Mr. Jack Ma, Please Watch Your Taobao.

 

　　Hangzhou Chic Intelligent Technology Co., Ltd was founded in May 2013, mainly producing Chic intelligent scooter (generally known as balance swing car; and officially known as human-computer interaction intelligent scooter). Currently, the company has possessed nearly 150 core intellectual property rights in this field and about 70 authorized patents, covering many countries, such as China, America, European Union, and Canada etc. Competing with other companies like Joyoung and Supor etc. in the Innovation Design Competition of last year’s “Mayor’s Cup”, Chic won the honor of the gold medal. It has become the only enterprise that possesses complete intellectual property and sustainable research and development ability at home and even abroad. Due to its original cutting-edge technology and unique design, Chic has successfully expanded the market in many countries or regions such as Europe, America, Japan, South Korea, Middle East, Africa and South America etc. Chic has aroused the fashion of riding internationally and become a big industry at home with strong development momentum. According to some statistics, the production and processing output value of Chic’s knockoff branches in Hangzhou, Jinhua Yongkang, Shanghai, Soochow, and Shenzhen and so on, has exceeded 10 billion RMB in 2015. We can say that Chic intelligent scooter is “the second motor car industry”, a technologically innovative product “intelligently made in China” that helps to make Chinese feel proud and elated on the internationally stage.

 

　　However, as “the electric balance swing car” is popular with the market, many companies copied Chic’s patented products both at home and abroad. Chic Intelligent researched and developed the first car in August 2014, and soon after it was put on the market, numerous balance car sellers sprung up on the platform of Taobao, Tmall and Alibaba at home, which seriously invaded our own intellectual property right and enterprise reputation. Therefore, our company began to safeguard our rights. At the very beginning, we complained through the platform of Taobao and Tmall, but it was not as efficient as the platform promised—the platform claims to make a difference within a short time if you complain online. We complained hundreds of infringement sellers in total to the platform of Taobao and Tmall, while only about 30% of those were prohibited to sell, which compelled us to safeguard our rights with the aid of judicial means. We have signed cooperative agreement with 16 law offers successively so far, and have found and sued dozens of infringement sellers on the platform of Tmall and Taobao within only one year. However, the judicial means matters surprisingly little. Instead, more infringement sellers appear on those platforms. In this case, we have no choice but to send this open letter to you.

 

　　Mr. Jack Ma, you often say: “Born in China, Alibaba is now a globalized company.” We deeply appreciate your vision and pursuit. However, since Alibaba was born in China, its image is somehow correlated with that of China, Chinese product, the icon ‘Made in China’ as well. Indeed, “the fake goods are the pain of Ali, but also the pain of the Chinese economy”, which greatly obstacled and tortured Chic of Hangzhou. Currently, with regard to the field of electric balance scooters, the European Union, the United States and other countries would unanimously cancel the market access of electric balance swing cars imported from China, or even define them as ‘hazardous goods’. As far as I know, all swing cars imported from Chinese manufactures have been retained off shore and prohibited from entering the destination harbor; Amazon US had pulled all ‘swing cars’ to be sold on its online platform off shelves, and recommended customers to ask for return since Dec.12, 2015. There are currently nearly 10 million units of inventory which can’t enter market normally, valuing 400 million dollars; all accounts have been frozen for three months, the capital of which amounts to more than 200 million dollars, loss of manufacture reached 500 million RMB in terms of raw material. Due to its banning in overseas market, sufferers from raw material suppliers, parts assembling factories to terminal servers, will suffer substantial claim and laid off, more than 300 thousand people will be affected.

 

　　Of course, we know that Alibaba is also one of the victims brought by fake goods. To cope with this scourge, in recent years, you set up a special team, invested heavily, strengthening the intensity of the fight against fake and shoddy products. However, the effect is not ideal. We noticed that you frankly admitted in an exclusive interview, “the damage of fake goods brought to us is limited, but its damage to Chinese manufactures is fundamental, since I think we have not found an effective way to deal with fakes off line.” You also proposed that, to batter the root of fake goods, we need to batter the ‘doing of producing fakes’. “What we are now vigorously doing is creating an environment and fostering a mechanism, under which the selling of genuine ones is more profitable than fake ones!”

 

　　It is very desirable to say that the selling of genuine ones is more profitable than fake ones. It should have been done much earlier under China’s commercial circumstance. However, this target can hardly be hit by combating fake goods alone. Better ‘prevent’ than ‘combat’ the action of making fake goods, to make the selling of genuine ones more profitable, the pre-condition should lie in preventing the production of fake goods. Never late till the opening of Pandora’s box, we should eternally cage the evil within it! In a bid to fulfill that, Alibaba should strictly inspect the admission of manufactures, those without independent intellectual property rights should be prohibited from logging onto Taobao, Tmall or Alibaba. With respect to the innovative product—electric balance scooters, Chic Hangzhou is longing for cooperation with Alibaba, in a bid to explore the effective means of exterminating fake goods.

 

　　Over half a century ago, John F. Kennedy, the 35th President of the US, made a special union address to protect the legitimate interests of consumers on March 15, which was regarded as the beginning of International Day for Protecting Consumers’ Rights. The history of human’s consumption from that time attested that as for the company, strict disciplines, honest management, and refusal to make and sell counterfeit and shoddy products, can be the only way to fulfill the protection of the consumers, and achieve the dream of consumers to be “the masters of new consumption” completely.

 

　　Premier Li Keqiang required in the report on the work of the government, “we should strengthen the degree of intellectual property’s protection and the right to use, crack down all the behaviors both to infringe upon intellectual property and to make and sell counterfeit goods.” Therefore, Mr. Jack Ma, Let’s respond to the call of the Party Central Committee, strive together, try to create a fine commercial environment, make a contribution to the consumer benefits around the world and the remodeling of the reputation of Chinese-made goods.

 

　　Hangzhou Chic Intelligent Technology Co., Ltd

 

　　Mar. 15th, 2016.

    来源链接：http://cuew.com/msjs/2016/0315/19655.html