张志鹏副县长此次代言,从层次上明显是个“升级版”,针对的不再是产品,而直指区域品牌,并从营销角度给出了武乡小米的精准定位。
有贡米之称的地理标志产品沁州黄小米,为名米之一。古沁州传统贡米产区即现今山西省长治市所辖沁县、武乡、襄垣及屯留县境内特定的小米产区。其中武乡面积最大。武乡位于太行山系西麓,山西东南部,海拔平均在1000米以上,生态环境优良,所产小米形体金黄,味道香美,所含的脂肪量、蛋白质、可溶性糖类的含量,都高于普通小米。
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今年受整体农产品大环境影响,武乡农民积压了大概1600多万斤小米。“我刚开始就是想帮大家把积压的小米卖出去,可后来想,今年的卖了,明年的怎么办?后年的怎么办?经过和书记、县长多次探讨,我们认为,这么好的小米,一定要树起武乡小米自己的品牌,做好供给侧改革,用品牌和龙头企业来带动整个县里的小米产业,这才能解决根本问题”。
他说了什么,让现场的经销商深受感动,达成了众多合作意向。
武乡是革命老区,有八路军故乡之誉。八路军总部机关曾5次进驻武乡,开国将领中5位元帅、5位大将、19位上将、49位中将、300位少将,都曾在此工作、战斗过。当时仅有14万人口的小县,就有9万多人参加了各种抗日救亡组织,有2万多人为国捐躯。
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